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Bay to Breakers official photo proofs - the funcrunch files


May. 20th, 2009 08:44 pm Bay to Breakers official photo proofs

So the proofs for Bay to Breakers were published by Sport Photo today. Mine are here. It's been nearly ten years since I ordered a race photo, so I figured prices would go up a bit, but digital downloads would be available at a lower price to compensate. So imagine my surprise that if I want a single image download it will cost me a whopping $35. I can get downloads of all of my images for $55, but I don't want or need all of them.

Frankly, the best deal for me, if I order any at all, seems to be the three-image collage print for $25. But I want to wait to see if they're still going to post the posed finish-line photos first, because I did pose for one and I don't see it up yet.

Clearly, I'm in the wrong market for making money with my business; I should be a sports photographer! (I know, it's not really that simple...)

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Comments:

From:elphie
Date:May 21st, 2009 04:07 am (UTC)
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They had a similar price structure for photos they took when I went whitewater rafting, I thought it was kind of outrageous or I totally would have bought some.



Edited at 2009-05-21 04:07 am (UTC)
From:shoutingboy
Date:May 21st, 2009 04:27 am (UTC)

I think they're still working this out...

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I think photographers are still trying to figure out how to price digital photos. It used to be that prints were priced to cover (int. al.) the price of labor and equipment (and also, in the case of the race photos, the prints are priced so the few that are sold cover the photographer for the day--I strongly suspect the photographers are freelancers who only get paid for the prints that sell). And implicit in that was that people might buy multiple copies of the print they like.

Now, if the photographer sells you a digital version of the finish line photo, he'll sell you one file and you'll make all the prints you want. So how does he price that file? They're still working that out.

Me, I tend to buy the picture CD for the big "event races"--in my cases, that's pretty much just marathons now--and for the others, I post the link in case my dad wants to buy a print, and maybe I snarf the preview to use as an icon.

If it helps, most likely you'll be able to buy those images six months or a year from now when you're more flush, if you decide you want them later. They're just bits, no reason for the photo company not to sell it to you whenever you want it.
From:funcrunch
Date:May 21st, 2009 06:24 am (UTC)

Re: I think they're still working this out...

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I can see the need to account for the fact that if people have a hi-res image they can make unlimited prints on their own, but $35 for a single image seems a bit steep to me. I suppose that's to convince people to buy the full set. If I had a better finish time or this were a more important race milestone for me, I might be more inclined to do just that.
From:shoutingboy
Date:May 21st, 2009 05:58 pm (UTC)

Re: I think they're still working this out...

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My guess is what's going on here is they're saying, "We know how to price individual prints, we're happy selling individual prints--but these crazy kids want digital! How do we price digital? Well, we better price it so high that we're sure we aren't losing any of those individual print sales."

For Portland, I felt like the photo CD was a good option--there were a lot of pictures of me, some of them pretty marginal, but some of them pretty good. One fee and I got 'em all to play around with.

I don't think I've ever paid the digital fee for a single print, though. And that means if there aren't many pictures of me, I won't bother at all.
From:funcrunch
Date:May 21st, 2009 06:25 am (UTC)

Re: I think they're still working this out...

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Oh, and they do charge an extra fee if you order after a certain date (June 2, I think), but I'm unlikely to have more money six months from now than I do at present anyway...
From:shoutingboy
Date:May 21st, 2009 06:01 pm (UTC)

Re: I think they're still working this out...

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FWIW, they're willing to sell me my picture CD from last year's B2B for $60. I wouldn't be surprised if they had a sale at some point, too, maybe even way down the road.
From:ewhac
Date:May 21st, 2009 08:49 am (UTC)
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$35.00 for a single image file? For that, I better get 10K pixels on a side, 32-bit floating point per component, and be able to see every pore. Yeesh...